Have we learned nothing?

Once again, a basketball player used an anti-gay slur and was caught on camera.  Joakim Noah of the Chicago Bulls said something to a fan during Game 3 of the Eastern Conference finals.  Last month it was Kobe, and now this.  Did we learn nothing from the Kobe incident?  You can't say things like that, especially during the playoffs and not expect it to be noticed.  I honestly do not care what the fan was saying to Noah.  Yes, the fan may have been out of line (I have no clue...I haven't watched a clip of the incident) but as a professional basketball player, you have become a public figure and you cannot say things like that.  The NBA had taken such a great step forward last week with the president and CEO of the Phoenix Suns had come out, and now it feels as if we had taken a step back.  Joakim Noah needs to be treated exactly as Kobe was.  He needs to be fined, and he needs to make a public apology.  I know he has already said he was sorry and was out of line, but honestly, it's not enough.  I've said it before and I'll keep saying it...if we keep letting people get away with saying things like this, then the hate will never stop.  We need these athletes, as well as every other public figure, to let people know that this is not okay.  The F word or "gay" should never be used as an insult.  And until they stop, no one else will.